Naturally
Artisanal®
Municipality: Araponga / Minas Gerais
Average altitude: 1350.00 meters
Average temperature: 25 ºC
Latitude: -20.651200
Longitude: -42.485570
Viçosa's Federal University is one of the most important knowledge centres in the country. From its corridors, agronomists, nutritionists, food, environmental and agricultural engineers leave, and even couples in love. This was the case of Simone and João. Her, the daughter of coffee growers in the region and him, an outsider from São Paulo who fell in love with the mountains of Minas Gerais. Diploma in hand, the couple decided to go through several Brazilian capitals. But fate would have them back for good to a corner in the region of Matas de Minas, more specifically in Araponga, a small town colonized by Italians and Germans, near Viçosa. They made it their home and dedicated to the artisanal production of specialty coffees. In the ordeal of coffee plantations in the Atlantic Forest mountains, that reach 1,600 meters of altitude, Simone and João live a relationship of continuous respect with the nature that surrounds them. There, they combine the learning from University with the wisdom from Simone's ancestors to balance the use of natural resources, so these respond in the coffee fruits with an infinite variation of aromas and flavours. With every harvest, Simone and João reinforce the theme that marks their production: "anything good we do to nature, it will respond in the coffee cup". The future generations appreciate it!
| Bags: | 9 |
|---|---|
| Coffee variety: | Catuaí vermelho IAC - 44 |
| Processing: | Cereja Descascado |
| Maximum altitude: | 1350.00 meters |
| Harvest: | 2024/2025 |
Municipalities
64
Location
East of Minas Gerais State
Production area
275,000
hectares
Growers
36,000
(80% small producers, with less than 20 ha planted)
Direct jobs
75,000
Indirect jobs
156,000
We are pioneers in what we call artisanal quality – the andcrafted work and techniques developed by our growers in the region – producing high quality coffees. The result of this effort is a diversity of nuances and flavours that are present in our coffees – highly prized in the most important national and international coffee competitions.
Our production is naturally sustainable, predominantly made up of family farming and impacted by direct and indirect economic and social factors, and the natural integration between man and forest, cultural factors present in the coffee production of our region.
The Matas de Minas Region is regulated by the “Matas de Minas Coffee Associations Council”. A non profit organization with representative, scientific, educative and cultural roles, formed by associated members and partnerships, focused on the development of the coffee growers throughout the 64 municipalities that compose the demarcated region of the Matas de Minas.
